The following thread, regarding monetizing GW2 videos on YouTube, created a huge uproar in the community:
An ArenaNet employee wrote:
You cannot use the monetization system for YouTube or other services. In order words, you cannot make money from our products.
In this vlog, I explain why all the concern on the part of the players regarding that statement was largely unwarranted.
Why There’s Nothing for Gamers to Worry About
The ArenaNet employee who posted the initial response in the above thread can be faulted for not anticipating that what she wrote would generate a poopstorm. However, later in the thread she clarified ArenaNet’s stance, and that stance is consistent with how game developers regard the YouTube community:
Why don’t games developers broadly grant permission to make gameplay videos? It has to do with business risk. While a given YouTuber may have good intentions, there’s no way for the game developer to know for sure that that intent will be executed in a way that they are comfortable with. Moreover the game developer needs to retain the right to have a video pulled down, if they believe the video is harmful to their product.
Links to YouTube Monetization, Fair Use
I referenced content in the video from the following pages:
- YouTube’s take on monetization for gaming videos: http://support.google.com/youtube/bin/answer.py?hl=en&answer=138161
- FAQs on YouTube for monetization: http://support.google.com/youtube/bin/topic.py?hl=en&topic=1115890
- “Fair Use” doctrine: http://en.wikipedia.org/wiki/Fair_use
P.S. I’m really excited about footage I’ve recorded in the past week of my “Legion” Mesmer build and new “Hammer Gun” Warrior build in sPvP and tournament play. Hopefully this weekend I’ll have some time to crank out some videos. Stay tuned!