The Amazon Associates Program provides the opportunity for you to support my gaming coverage through your normal online shopping on Amazon.com. The program pays a commission to referring web sites, such as this blog, that result in a purchase on the Amazon.com web site.
When you shop at Amazon.com by clicking on the image below, and any purchase you make, regardless what you buy, supports me financially and won’t impact what you pay!
Why I Waited Years to Monetize
I started posting narrated videos on YouTube in 2008 and blogging on WordPress.com in 2009. During the first three years on YouTube, I intentionally opted to not pursue monetization. Why did I wait? The main reason I contribute gaming content is not for the money – I do it because I love MMORPGs and I believe in sharing information with the community.
People have advised me over the years to implement a paid-content model, in which some content would only be available to paying customers, a la the “freemium” subscription model. I’m not comfortable with that idea, given that my intent is to provide widely-available content. That said, I believe it isn’t fair for me to cover all the costs and labor for creating content that others find helpful and valuable.
Monetization I’m Comfortable With
I’ve landed on two methods of monetization that I am comfortable with, from a user experience perspective:
- Running the opt-outable 5-sec ads on YouTube
- Participating in the Amazon Associates Program
I believe the 5-sec ads on YouTube (TrueView in-stream ads) are a good ad solution because they align the interests of the brand who is advertising with those of the viewer. The viewer has the option to skip the ad after 5 seconds, and this puts pressure on the brand to deliver an engaging and entertaining ad experience.
I’m curious to hear your feedback on this “Donate by Shopping” approach, so let me know what you think.
September 28, 2012